Tuesday, May 16, 2006

Dump Creative


I HATE people that do business this way. Creative Labs, maker of 'also ran' MP3 players that currently hold single digit percentage in the worldwide MP3 player market, has sued Apple for patent infringement. Apple's iPod currently has 72% of the world MP3 player market.
They claim Apple stole "a navigation system and method for organizing and accessing music on portable players." Wha? Have you seen the iPod's navigation system? Why on God's green earth would there even be a patent issued for this? It is so basic it makes you wonder if someone could patent the process for picking your nose!
Now, I don't know the details and I certainly don't know what is the bottom line truth in this case but this smacks of sour grapes. I mean come on, 4 years after Apple releases the iPod and over a year after Creative was awarded a patent they decide to sue Apple. Something smells fishy. Their filing claims that Apple should be forced to stop selling the iPod until the case can be decided. That demand right there is ludicrous, ridiculous and many other 'ous' words I can't think of right now. When a company makes a claim like that my BS flag goes up really quick.
So, if you are one of the suckers out there that actually owns a creative MP3 player, dump it. Don't reward these nuts for tying up our court system with stupid claims. Don't reward them for their desperate attempt to gain some press and gain a few percentage points of market share. Instead, reward yourself with the best product on the market. The iPod. You won't regret it.

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