Makin it look easy

Referring to the keynote from Apple's WWDC yesterday,
this article by Steve Gillmor on TechCrunch puts it better than I could ever have come up with.

Here's a snippet:

Apple’s rigorous march forward and its deep understanding of what the market will want next is not only keeping them ahead of the competition but building the markets they will own tomorrow. They’re like Willie Mays and the basket catch, making the hard stuff look easy.