Friday, November 23, 2007

Zunerific!



You probably thought I had just forgotten about Microsoft's Zune. I haven't bashed on it for a while. This is mostly because the Zune has done almost nothing in the marketplace and there wasn't anything to write about until recently. Microsoft 'stupidly' has released new Zune players for the holidays this year. These 'new' players are not the amazingly innovative and cool devices that M$ would have to deliver to even make a small market share move against the Apple iPod juggernaut. So, it has become clear that Microsoft's strategy is to 'sneak up on em'. It's a 25 year plan and boy are they gonna surprise em! Anyway, the Zune is by all measures a failure and M$ should put those hundreds of millions of dollars of resources into fixing Windows Vista instead.
Here is an article that analyzes why this years efforts will again lead to failure for the Zune.

P.S.
In case you were wondering, none of the new model Zune's show up in Amazon's top 50 bestsellers in electronics. 8 iPod models are in the top 50.

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