Friday, February 05, 2010

Google has gone to the Moon

I saw THIS article today. Google is selling high fashion signature scarves. What? Yes, you heard that right, Google inspired scarves. More and more recently I have been realizing that Google is operating like they are on another planet. Rules don't apply to them. They can do anything they want. They are big and big means they can bully and get away with stuff etc. This feels a lot like another company that acted this way about 20 or so years ago. Microsoft. Google is acting the same way. They will eventually be slapped down and suffer the same fate that M$ is suffering now. A long slow decline into irrelevance. Why? Well, one reason, and it may be the primary reason, is that much of Google's employee base has come from former Microsofties. So, a new company was created and populated with people that "grew up" in a culture of arrogance and have brought that to their new company.
A second symptom stems from American business culture's need to grow at all costs. Diversify or die. Continued growth and increased revenues are a must or your stock price will go down. Just being successful isn't good enough, you have to be ubersuccessful or you might as well close your doors. This gets companies like Microsoft and Google in trouble. This makes companies like Google decide to sell designer scarves and other crazy things like make cell phones.

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