iMac Genesis

If you're a fan of advertising and design like I am you might enjoy THIS article. It is about the genesis of the name iMac. For those of you who have forgotten your tech history the original iMac was the first major product that came out of Apple after Steve Jobs returned to the company in 1997. This product saved the company. This article is about the naming of the product. It's fascinating.
Steve Jobs supposedly hated the name initially, and then,

"He rejected it twice but then it just appeared on the machine,” Segall says, laughing. “He never formally accepted it.”

My favorite part of this piece was:

Segall was still consulting for Apple until a couple of years ago when he started working for Dell.

“Dell and Apple: It’s night and day,” Segall says. “It’s a transactional world Dell lives in. It’s all about numbers. Everything they say about Apple making products for themselves is true. Apple — it’s about changing the world. For everyone else, it’s about the money.”

The rest as they say is history.